Skip to main content
Zapsell GmbH Logo: Professionelles Webdesign und CRM für Schweizer Garagen

Privacy Policy

1. Introduction

Zapsell GmbH (“we,” “us,” or “our”) takes the protection of your personal data very seriously. This Privacy Policy explains how we collect, use, and protect your data when you visit our website, zapsell.ch, or use our services.

This policy complies with the requirements of the Swiss Data Protection Act (FADP) and the European General Data Protection Regulation (GDPR) for visitors from the EU.

2. Data Controller

Zapsell GmbH, Rebenacker 23, 9542 Münchwilen TG, Switzerland. Email: support@zapsell.ch. Phone: +41 76 568 57 63

3. Data Collected

3.1 Data You Provide to Us Directly

  • Contact information from forms: name, email address, phone number, and message content
  • Business Information and Project Requirements for Inquiries
  • Subscription and Billing Information
  • Communication content via email, WhatsApp, or contact forms

3.2 Automatically Collected Data

  • Technical data such as IP address, browser type, device information, pages visited, and time spent on the site
  • Google Analytics 4 analytics cookies – only if you consent to analytics
  • Server logs, error messages, and performance data

3.3 Third-Party Data and Integrations

  • Hosting and Server Logs
  • Communication platforms such as WhatsApp Business and email services

4. Purpose of Data Processing

We use your data for the following purposes:

  • Provision of our web development, SaaS, and support services
  • Subscription Management and Billing
  • Hosting, Maintenance, and Integration of Third-Party Services
  • Communication with You (Inquiries, Support, Updates)
  • Improving Our Website and Services
  • Compliance with Legal Obligations
  • Inclusion of completed projects in our portfolio, unless you object

5. Legal Basis for Processing

We process your data based on the following legal grounds:

  • Performance of the Contract for the Provision of Our Services
  • Legitimate interest in ensuring operations, security, and further development
  • Consent for analytics cookies
  • Legal Obligations

6. Data Sharing and Transfer

6.1 Service Providers

We share your data with trusted partners who assist us in providing our services, such as:

  • Web Hosting Providers
  • Communication and Support Tools
  • Analytics Service Provider

6.2 Legal Requirements

If required by law, we may disclose data to government agencies and courts.

6.3 International Data Transfers

Data is primarily processed within Switzerland and the EU. Data is transferred to third countries only if appropriate safeguards are in place. If you consent to analytics, usage data is transmitted to Google (Google Ireland Limited); a transfer to the USA is possible.

7. Data Storage

  • Active customer data is stored for the entire duration of the contract.
  • Project data is retained for up to 3 years after completion.
  • Communication data is stored for 2 years.
  • Google Analytics event data is deleted after 2 months.
  • Google Analytics user data is deleted after 14 months; aggregated reports are retained.
  • Documents required by law are retained for up to 10 years.

8. Your Rights

Under Swiss and EU data protection laws, you have the following rights:

  • Information About Your Stored Data
  • Correction of Inaccurate Data
  • Deletion of Your Data, to the Extent Permitted by Law
  • Restriction or Objection to Processing
  • Withdrawal of Consent (e.g., analytics)
  • Data Portability
  • Right to File a Complaint with the Competent Data Protection Authority

Please contact us at support@zapsell.ch with any questions or concerns.

9. Cookies and Tracking

9.1 Essential Cookies

This website sets no essential cookies. All content and features – including the contact form and the vehicle demo – work without cookies.

9.2 Analytics Cookies

With your consent, we use Google Analytics 4 (measurement ID G-VJJLQ09P6R, provider Google Ireland Limited) to understand how our website is used. This sets the cookies _ga and _ga_G-VJJLQ09P6R, which recognise your browser across visits. Without your consent, Google Analytics is not loaded: the analytics script is not included, no data is sent to Google, and no analytics cookies are set. In addition, Google Consent Mode is set to "analytics_storage: denied" by default.

9.3 Cookie Settings

On your first visit, a banner asks whether you consent to analytics. We store your decision for 365 days locally in your browser (localStorage, key "zapsell.consent.analytics") – not as a cookie and not on our servers. You can change or withdraw your decision at any time via "Cookie settings" in the footer. After a withdrawal, the analytics cookies are deleted and Google Analytics is no longer loaded on subsequent page loads. Refusing does not limit your use of the website.

10. Safety

We protect your data through appropriate technical and organizational measures:

  • Encryption using SSL/TLS
  • Access Restrictions and Authentication
  • Regular updates and security checks
  • Backup and Recovery Systems
  • Data Protection Training for Employees

11. Data Protection for Minors

Our services are not intended for children under the age of 16. We do not knowingly collect personal information from minors without the consent of their legal guardians.

12. Changes to the Privacy Policy

Changes to this policy will be published on zapsell.ch and, if necessary, communicated to customers via email. The “Last Updated” date will be updated accordingly.

13. Contact

If you have any questions about data protection or exercising your rights, please contact us: Zapsell GmbH, Rebenacker 23, 9542 Münchwilen TG, Switzerland. Email: support@zapsell.ch. Phone: +41 76 568 57 63

We strive to respond to inquiries within 30 days.